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Research reports

Qualitative research into Claret

In order to act as a direct input into the promotion of Belair Claret, a qualitative research exercisewas required in order to: 1. Provide a deeper understanding of winedrinking behavior and attitudes;2. Explore consumers' conceptions of claret at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into Claret. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-claret


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report


Research reports

Qualitative research into project Samba

A new product development company has developed the idea of afragrance range called Samba. The range will be centered on anaerosol fragrance and may be extended into other toiletryareas. It is targeted toappeal to 16 - 24-year-old girls and currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research into project Samba. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-samba


Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Caramac commercials II. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-commercials-ii


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Mattress ticking selection from 37 designs and colour variations

It was considered essential that the people making theselection should be people who were specifically thinkingabout mattress-tickings and not treating the designs in avacuum. Accordingly, the research was organized to selectindividuals who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Mattress ticking selection from 37 designs and colour variations. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/mattress-ticking-selection-from-37-designs-and-colour-variations


Research reports

Qualitative research on hairspray

J. Walter Thompson has produced six concepts to aid thedevelopment of a new premium hairspray for Elida Gibbs.The objectives of the research reported here were toexamine responses to these concepts in order to determinethe most significant elements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 11, 1973
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Citation

, C. (1973a, May 11). Qualitative research on hairspray. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hairspray


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-