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Research reports

Qualitative research into Hedgetrimmers

Black and Decker hedge trimmers have for a numberof years shown steady growth in a market in whichthey are the clear leaders, making them a profitableline.However, recent evidence suggests that this growthrate is slowing down, indicating that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into Hedgetrimmers. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hedgetrimmers


Research reports

Qualitative research on Dairylea

For ten years now Dairylea sales have shown a fairlyconsistent decline. J. Walter Thompson feel that consumers need to bereminded about the natural goodness of Dairylea, toencourage them to value it more highly.To this end, the Agency has devised a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research on Dairylea. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairylea


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report


Research reports

Qualitative research into Wrights Coal Tar shampoo

Wrights Coal Tar Shampoo and a range of Wrights Shampoos were relaunched some 18 months ago. The shampoos are estimated to hold around 1% ofthe market, most of this share being accountedfor by the Coal Tar Shampoo. It was decided toconduct some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into Wrights Coal Tar shampoo. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrights-coal-tar-shampoo


Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into 100 Pipers advertising developments. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-100-pipers-advertising-developments


Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-