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Videos

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
November 19, 2024
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Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity-12686


Videos

Five million individuals and a single minded vision

Leveraging psychology principles, applied behavioral science, cultural activation to herd the individually-minded rule-breaking Kiwis to unite against Covid-19

Catalogue: Vision and Values 2021
Author: Colleen Ryan
Companies: Clemenger BBDO, TRA
October 25, 2021
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Citation

Ryan, C. (2021a, October 25). Five million individuals and a single minded vision . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/five-million-individuals-and-a-single-minded-vision-


Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019
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Citation

Ryan, C. (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem-10841