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Videos

Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition
Author: Jackie Lundblad
June 27, 2019
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Citation

Lundblad, J. (2019a, June 27). Insights informing content & creative. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/insights-informing-content-creative


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-