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The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017
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Citation

Price, Tralman and Livingston (2017a, November 09). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom-9151