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Videos

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Whiting, Mediratta, O'Hara and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost-


Videos

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
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Citation

de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-