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Videos

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
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Citation

Gansle and Policicio (2020a, November 18). Brands Connect: The future of storytelling. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/brands-connect-the-future-of-storytelling


Videos

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Videos

The power of storytelling in sports

The main 3 takeaways of the presentation are:- It is possible to measure what makes and predicts engaging storytelling;- Relatability is the most important attribute to any story, no matter what your objective is;-Different generations connect and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Renata Policicio
June 11, 2020
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Citation

Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/the-power-of-storytelling-in-sports


Videos
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Citation

Gansle, Ambrose, Murphy and Policicio (2020a, June 11). Insights integration: Q&A Session. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/insights-integration