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Bollywood drama in the research world
Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Is research to creativity like a pin to a balloon?
In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley
Company: Cimigo
June 15, 2014
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Eye in the sky
This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
Videos
Does facial coding generalize across cultures?
High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Jay Turcot, Pankaj Jha
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Unveiling online shopper's journey
With the consistent growth of online retailing, clients from various categories have eagerly been interested in understanding journeys that online shoppers take. While the indirect method using observation/behavioral data has recently emerged as one...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sungeun Kwon, Minwook Kim
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014
Videos
Running research communities in Asian markets
Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Tom De Ruyck, Erica Van Lieven
Companies: InSites Consulting, Direction First
June 15, 2014
Videos
Happy shoppers
A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
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