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Videos

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023
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Citation

Xavery, Mukaria, Grosskurth and Mongina (2023a, September 29). Boosting Economic Growth and Shaping Livelihoods with Machine Learning. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/boosting-economic-growth-and-shaping-livelihoods-with-machine-learning-12153


Videos

Get a G.R.I.P on the new normal

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads...

Catalogue: Insights Festival 2020
Authors: Corette Haf, Ilka Kuhagen, Jay Zaltzman, Piyul Mukherjee, Roben Allong
September 15, 2020
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Citation

Haf, Kuhagen, Zaltzman, Mukherjee and Allong (2020a, September 15). Get a G.R.I.P on the new normal. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/get-a-g-r-i-p-on-the-new-normal


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020
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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Videos

The road to happiness (Portuguese)

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 8, 2019
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Citation

Nishio and Romano (2019a, April 08). The road to happiness (Portuguese). ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/the-road-to-happiness-portuguese-