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Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/how-market-research-created-words-and-changed-worlds
Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved February 10, 2025, from
https://ana.esomar.org/documents/harnessing-powerful-storytelling