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Videos

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave-12695


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Videos

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/research-means-change-for-africa-11971


Videos

ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary
Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis
November 7, 2017
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Citation

Getto, Bechtold, Klein and Zalis (2017a, November 07). ANA/AFE #SeeHer movement addresses unconscious bias in media . ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/ana-afe-seeher-movement-addresses-unconscious-bias-in-media-