Resources Library by ANA

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

October 1, 2024

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation

Authors: James Fergusson, Karen Reyes

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

November 22, 2023

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home

Authors: Christa Arite, Fiona Fu

Company: GMO Research Inc.

April 30, 2020

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gavin Holt, Paul Robert Thomas

January 11, 2017

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today’s panellist is paid for their views and we often mistrust their motives and data. What of tomorrow’s respondent? They will be on a mobile device...

Catalogue: Congress 2015: Revelations

Authors: Pete Cape, Andrew Moffatt

June 15, 2015

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations

Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun

Company: InSites Consulting

June 15, 2015

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Girish Sangtani, Nisha Chandy Kumar

Company: Market-i Research Services & Consultancy

June 15, 2015

When business gets emotional

Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade – more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: John Perls, Robert Passikoff

June 15, 2014