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Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere
June 15, 2014
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Citation

Dow, Smith Holterhaus and Beaufrere (2014a, June 15). Facebook digital dimensions. ANA - ESOMAR. Retrieved February 18, 2026, from


https://ana.esomar.org/documents/facebook-digital-dimensions


Videos

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved February 18, 2026, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls


Videos

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013
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Citation

Fulford-Jones, T. R. (2013a, June 15). Using GPS analytics and in-the-moment mobile . ANA - ESOMAR. Retrieved February 18, 2026, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile-