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Research papers

Mobile - The future of marketing in Asia Pacific

Once online, digital becomes the medium relied upon most. In Asia Pacific, the future of digital is very much mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: James Fergusson, Fiona Buchanan, Joseph Webb
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Fergusson, Buchanan and Webb (2012a, April 17). Mobile - The future of marketing in Asia Pacific. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/mobile---the-future-of-marketing-in-asia-pacific