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Research papers

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn
Companies: Woolworths, Hello Ara
July 15, 2022
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Citation

Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/-explore