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Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
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Citation

Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-


Research papers

Implementing automation in LATAM

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019
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Citation

Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/implementing-automation-in-latam


Videos

PEPFlix (Spanish)

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
May 14, 2018
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Citation

Cohenar, J. (2018a, May 14). PEPFlix (Spanish). ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/pepflix-spanish-


Research papers

PEPFlix

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
March 21, 2018
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Citation

Cohenar, J. (2018a, March 21). PEPFlix. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/pepflix


Videos

Transforming insights to deliver a new source of competitive advantage

In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.

Catalogue: Congress 2017: Visionary
Authors: Stephan Gans, Tim Warner
Company: PepsiCo
December 4, 2017
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Citation

Gans and Warner (2017a, December 04). Transforming insights to deliver a new source of competitive advantage. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/transforming-insights-to-deliver-a-new-source-of-competitive-advantage


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/digiasia


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world


Research papers

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Madhumita Chakraborty
Company: PepsiCo
November 13, 2011
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Citation

Chakraborty, M. (2011a, November 13). Smells like teen spirit. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/smells-like-teen-spirit