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Research papers

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Which strategy should I take. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/which-strategy-should-i-take