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Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts
Sualog, L. (2020a, September 15). Unlocking concept writing success. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/unlocking-concept-writing-success
Bowen, M. (2020a, June 18). Fearless failure. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/fearless-failure
Mukherjee and Roy (2019a, November 04). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does--10972
Mukherjee and Roy (2019a, November 04). New market research mobile app to facilitate new product development & innovation. ANA - ESOMAR. Retrieved October 05, 2024, from
Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening
Mukherjee and Roy (2018a, May 13). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does-
Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved October 05, 2024, from
Demianova and Stahl (2016a, November 16). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved October 05, 2024, from
https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus