Resources Library by ANA

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019

Author: Manisha Dikshit

Company: Consumer Faces

November 10, 2019

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition

Authors: Ed Nash, Holly Clark, Sarah Jousiffe

Company: Sky Limited

October 3, 2019

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Matthew Roberts

September 8, 2019

Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jeremy Hollow, Peter Gerry

September 8, 2019

Social insights for making sensitive connections

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Peter Gerry, Jeremy Hollow

September 8, 2019

Using technology to drive commercial opportunities at F1 races

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Matthew Roberts

September 8, 2019

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav

November 11, 2018

The merchant DNA

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Ross Delaney, Shaun Fitzgibbon

September 23, 2018