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Research reports

Qualitative research on new Golden Churn packaging

The general objectives of this research were to evaluate'housewives' responses to new packaging for Golden Churn. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1972
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Citation

, C. (1972a, December 11). Qualitative research on new Golden Churn packaging. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-golden-churn-packaging


Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Nescafé packaging research in Ireland for Nestle's Ltd.. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/nescaf-packaging-research-in-ireland-for-nestle-s-ltd-


Research reports

Research report on project 088

The research was carried out to investigate consumerreactions to ideas for cigarettes providing extravalue for money in terms of extra size for standardprices but without coupons; and specifically to assessto what extent the promotion of such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1972
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Citation

, C. (1972a, December 08). Research report on project 088. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/research-report-on-project-088


Research reports

Qualitative research on short-shelf-life cakes

This research was undertaken in order to provide aqualitative picture of housewive's attitudes topackaged short-shelf-life cakes. Packaging conceptswere also examined.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1972
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Citation

, C. (1972a, April 28). Qualitative research on short-shelf-life cakes. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-short-shelf-life-cakes


Research reports

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Qualitative research into count line purchasing in self-service grocers. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-count-line-purchasing-in-self-service-grocers


Research reports

Research report on skin care

Ciba-Geigy is preparing to launch a skin-careproduct based on Oil of Aloe. A number of conceptswere prepared by Masius Wynn Williams in order toassess which elements of the product were of mostinterest and how these should be treated. Theresearch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Research report on skin care. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/research-report-on-skin-care


Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/disney-foods


Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972
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Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/park-drive-tipped