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Research papers

What can consumer research tell us about why people wear perfume?

Despite our inadequate understanding of the physiologial and psychological mechanisms involved in odor perception, the efforts of many researchers interested in these issues is beginning to throw more light on the variety of reasons why people wear...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Hugh Bain
June 15, 1993

Research papers

Measurement of consumer perception and evaluation of odours as an aid to perfume selection

The physiological and psychological processes involved in odour perception are still not properly understood. It is not surprising therefore that researchers can experience difficulties when conducting consumer research for perfume development...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hugh Bain
June 15, 1989