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Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12554


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
×

Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12618


Research papers

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko
Company: Sentient Decision Science
November 18, 2010
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Citation

Reid, Kasper and Graiko (2010a, November 18). Shape the future with 'future shapers' and cutting-edge hybrid research techniques. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/shape-the-future-with-future-shapers-and-cutting-edge-hybrid-research-techniques


Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
×

Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/audio-alchemy