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Research papers
We listen, We care
We commonly call research a listening tool, but do respondents feel listened to and cared for after participating in a survey? We believe that is not always the case. Paying attention to it matters, and can drive better results. Our submission is...
Catalogue: Trust and Transformation
Author: Rosaline Hester
July 30, 2021
Videos
We listen, We care
Catalogue: Trust and Transformation
Author: Rosaline Hester
Company: The Coca-Cola Company
July 30, 2021
Research papers
The challenge of a global brand in unstable times
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...
Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
Videos
Shaping the future (Spanish)
Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...
Catalogue: Latin America 2016: Research Renovation
Authors: Rosaline Hester, Daniel Castejón
June 15, 2016
Research papers
