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Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Citation

Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved January 13, 2026, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026
Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia
Company: Itau Unibanco
January 1, 1970
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Citation

da Matta Furniel , Simoes and Silvia (1970a, January 01). Usability Testing Factory. ANA - ESOMAR. Retrieved January 13, 2026, from


https://ana.esomar.org/documents/usability-testing-factory