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Research papers

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
Company: Mediacorp
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave


Videos

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
November 19, 2024
×

Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave-12695


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016
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Citation

Cowan and Chakrabarti (2016a, September 22). NextGen. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/nextgen-8885


Research papers

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry
January 1, 1970
×

Citation

Cunniffe, Duff and Thompson (1970a, January 01). When Content Meets People. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/when-content-meets-people