Resources Library by ANA

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary

Authors: Deepak Varma, Anna Wilgan, Matt Baldwin

Company: Kantar

September 23, 2022

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary

Author: Minh Nguyen

Company: Google

September 23, 2022

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida

Companies: Google, INTAGE HOLDINGS Inc.

November 2, 2020

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020

Author: Minh Nguyen

Company: Google

September 15, 2020

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020

Author: Minh Nguyen

Company: Google

September 14, 2020

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim

July 2, 2020

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019