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Research papers

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023
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Citation

Xavery, Mukaria, Grosskurth and Mongina (2023a, September 29). Boosting Economic Growth and Shaping Livelihoods with Machine Learning. ANA - ESOMAR. Retrieved October 08, 2024, from


https://ana.esomar.org/documents/boosting-economic-growth-and-shaping-livelihoods-with-machine-learning


Research papers

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019
Authors: Celia Nishio, Juliana Romano
Company: System1 Research Ltd
April 7, 2019
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Citation

Nishio and Romano (2019a, April 07). The road to happiness. ANA - ESOMAR. Retrieved October 08, 2024, from


https://ana.esomar.org/documents/the-road-to-happiness


Research papers

Redefining business in Asia Pacific

This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition “Redefining Business in Asia Pacific”. While Asia has made great strides in recovering from the worst economic crisis in a...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Daranee Charoen-Rajapark
November 1, 2000
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Citation

Charoen-Rajapark, D. (2000a, November 01). Redefining business in Asia Pacific. ANA - ESOMAR. Retrieved October 08, 2024, from


https://ana.esomar.org/documents/redefining-business-in-asia-pacific


Research papers

How to overcome the recession?

In this contribution we investigate the dynamics in the population of enterprises. Enterprises are established or taken over, expand or suffer cut-backs. The result of the development of all these individual firms is the economic change which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Dirk Huisman
Company: SKIM
June 15, 1982
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Citation

Huisman, D. (1982a, June 15). How to overcome the recession?. ANA - ESOMAR. Retrieved October 08, 2024, from


https://ana.esomar.org/documents/how-to-overcome-the-recession-


Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961
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Citation

Homma, H. (1961a, June 15). Marketing activities in Japan. ANA - ESOMAR. Retrieved October 08, 2024, from


https://ana.esomar.org/documents/marketing-activities-in-japan