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Videos

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013
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Citation

Desmet, Fokkinga, Balkan, George and Ozkaramanli (2013a, June 15). Recreating AlaTurca. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/recreating-alaturca


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/fishbowl


Videos

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Corrine Sandler, Jenna Alexandre
June 15, 2012
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Citation

Sandler and Alexandre (2012a, June 15). Global research transition. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/global-research-transition-7831