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Garcia and Williams (2024a, August 05). TikTok's Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery-12464


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Sorbi and van Es (2023a, October 05). Effectively connecting with Gen Z on TikTok. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/effectively-connecting-with-gen-z-on-tiktok