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Research papers

Sponsorship

The appropriate way of utilising sponsorship is therefore to consider it as one of the available communication tools, with its own characteristics and peculiarities, to be used alone or in conjunction with other communication elements like...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Alessandro Cristofani
November 6, 1985
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Citation

Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved September 16, 2024, from


https://ana.esomar.org/documents/sponsorship-2691