Resources Library by ANA

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020

Authors: Leanne Tomasevic, Grant Feller

Companies: GF-Media, Truth Consulting

September 16, 2020

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big

Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon

June 15, 2013

The Power Playbook: 10 Principles to Influence Minds and Inspire Action

Master the science and art of influence in just 20 minutes with interactive, research-driven hacks you can use right away. You?ll discover 10 practical principles from behavioural science, market research, and communication psychology to make your...

Catalogue:

Authors: Grant Feller, Leanne Tomasevic

January 1, 1970