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Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698


Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024
×

Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


Research papers

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers-12437


Videos
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Citation

Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/future-lens


Research papers

FutureLens

Our ambition to inspire food and nourish life is rooted in shaping the future. To achieve this, we must promote long-term thinking and foster a forward-looking culture at Kerry. Nevertheless, anticipating the future is a challenging endeavour,...

Catalogue: North America 2024 - Innovation
Authors: David Deeley, Christina Furlong, Meredith Smith
Company: Kerry Group
July 5, 2024
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Citation

Deeley, Furlong and Smith (2024a, July 05). FutureLens. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/futurelens


Research papers

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
Companies: Human8, Mars Wrigley
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information


Videos

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information-12354


Videos

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time-12338