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Research papers

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker
September 19, 2004
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Citation

De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers


Research papers

Grasping the ungraspable

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Gino De Vooght, Marjan Desmedt, Jeroen Bloemen, Yves Van Handenhove, Ben Decock
May 9, 2004
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Citation

De Vooght, Desmedt, Bloemen, Van Handenhove and Decock (2004a, May 09). Grasping the ungraspable. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/grasping-the-ungraspable


Research papers

Emotions matter

The central idea of this paper is show emotions and the viewer will buy.Based on a research with 951 TV commercials and 1,361 viewers, theauthors arrived at several conclusions: Feelings on TV is the best way tomake the viewer feel emotions. What...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Ben Decock, Patrick De Pelsmacker
January 1, 2000
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Citation

Decock and De Pelsmacker (2000a, January 01). Emotions matter. ANA - ESOMAR. Retrieved March 16, 2025, from


https://ana.esomar.org/documents/emotions-matter