You searched for: "*"

The results has been filter on Authors containing Patrick De Pelsmacker.
ANA has found 1 results for you, in 175 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Emotions matter

The central idea of this paper is show emotions and the viewer will buy.Based on a research with 951 TV commercials and 1,361 viewers, theauthors arrived at several conclusions: Feelings on TV is the best way tomake the viewer feel emotions. What...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Ben Decock, Patrick De Pelsmacker
January 1, 2000
×

Citation

Decock and De Pelsmacker (2000a, January 01). Emotions matter. ANA - ESOMAR. Retrieved March 21, 2025, from


https://ana.esomar.org/documents/emotions-matter