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Research reports

Qualitative research into alternative Aquafresh positioning

The positioning and communication of Aquafresh inthe UK market is currently being re-examined tofind ways of improving the brand's performance.Due to the success of the brand in some overseasmarkets on different advertising platforms, it wasdecided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning


Research reports

Qualitative research on Transoft soft lens disinfecting agent

A small scale qualitative research program wasundertaken amongst soft lens users and also withopticians who dispense hydrophilic lenses in orderto assess:1. Reactions to the Transoft system of cleansing; 2. General product and brand acceptability; 3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent


Research reports

Qualitative research into attitudes to British rail

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-british-rail


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

Quantitative research on four new packs for Schweppes Shandy

Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Quantitative research on four new packs for Schweppes Shandy. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-four-new-packs-for-schweppes-shandy


Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Van hire with driver survey

Wilkinson Transport Ltd. has commissioned two previous telephonesurveys of haulers in the Greater Manchester area (August 1973and October 1974), in order to locate firms offering a van hirewith driver service and to establish details of cost. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Van hire with driver survey. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/van-hire-with-driver-survey