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Research papers
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Maitreyee Patki, Jayanth Narasimha
Company: Brandscapes Worldwide
November 2, 2020
Videos
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren
Companies: Brandscapes Worldwide, Twitter
November 2, 2020
Case studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Videos
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Research papers
Standing out from the crowd
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
Videos
Standing out from the crowd
Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Christian Kurz
Company: Viacom International Media Networks
September 8, 2019
Research papers
Home is a feeling
Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of home has wide-ranging business implications for brands and...
Catalogue: Asia Pacific 2019
Authors: Sushma Panchawati, Dave Rees, Jimvarghese Mukuzhical
May 22, 2019
Research papers
