You searched for: "*"

The results has been filter on Tags containing Social Media.
ANA has found 93 results for you, in 269 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
October 1, 2024
×

Citation

Spooner, L. (2024a, October 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain-12576


Videos

A 21st Century Euphrosyne

Why does the world need more joy?We are more connected than ever before, with advances in smart technology meaning that we have the world at our fingertips?we can converse with people on the other side of the world in seconds. Wireless internet is...

Catalogue: Congress 2024
Authors: Paul Hudson, Andrew Cannon
October 1, 2024
×

Citation

Hudson and Cannon (2024a, October 01). A 21st Century Euphrosyne. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/a-21st-century-euphrosyne-12574


Research papers

TikToks Exploration into the Future of Intentional Discovery

Think about the last time you discovered a product or a brand. Now, compare that experience to discovering a product or brand 10, 15 or even 20 years ago. The consumer journey has dramatically evolved, adapting to new platforms and spaces. Today?s...

Catalogue: North America 2024 - Innovation
Authors: Alejandro Garcia Medina, Jaclyn Williams
Company: Tik Tok
August 5, 2024
×

Citation

Medina and Williams (2024a, August 05). TikToks Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery


Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
×

Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Webinars
×

Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin


Research papers
×

Citation

Marshall and Verhulst (2021a, July 28). Building and Measuring Customer Trust at LinkedIn. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/building-and-measuring-customer-trust-at-linkedin-11761


Webinars

Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021

Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy...

Catalogue: Webinars 2021
Authors: Finn Raben, Gillie Abbotts-Jones, Ravikumar Narayanan, Disha Bhatnagar, Andy Zhao
January 28, 2021
×

Citation

Raben, Abbotts-Jones, Narayanan, Bhatnagar and Zhao (2021a, January 28). Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/insights-privacy-day-2021---privacy-in-asia-what-you-need-to-know-in-2021


Webinars

System 0 is the key to success with systems 1&2

In the past, implicit and explicit responses to stimuli were gauged in a testing (non-natural) environment.In the scientific community, people most often distinguish only between system1 and system2, and consequently have to put perception into...

Catalogue: Webinars 2020
Author: Jeff Ephraim Bander
Company: eye square
November 12, 2020
×

Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


Research papers

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii
Companies: Twitter, Kantar
November 2, 2020
×

Citation

Sato, Takeshita and Sekii (2020a, November 02). Can AI bring better insight than humans?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/can-ai-bring-better-insight-than-humans-