You searched for: "*"

The results has been filter on Authors containing Heather Magaw.
ANA has found 1 results for you, in 267 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measuring word of mouth

While still in its infancy, the practice of developing and implementing marketing strategies designed to leverage the power of personal recommendations on a grand scale holds great promise. This paper combines a discussion of the results from a...

Catalogue: Leisure 2006
Authors: Heather Magaw, Judy Melanson
October 8, 2006