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Research papers

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020
Authors: Nicholas JianHao Lee, Alex Wilman
Companies: Northstar Research, FigureFigure Studios
September 15, 2020
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Citation

Lee and Wilman (2020a, September 15). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-design-thinking-allows-market-research-to-take-the-lead-and-become-an-innovation-powerhouse-11590


Research papers

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman, Ben Grainger
Company: Northstar Research
September 23, 2018
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Citation

Holmes, Wilman and Grainger (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint--9413


Research papers

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
September 5, 2017
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Citation

Price, Tralman and Livingston (2017a, September 05). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom


Research papers

Welcome to the club

This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
November 16, 2016
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Citation

Hill and Price (2016a, November 16). Welcome to the club. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/welcome-to-the-club-8918


Research papers

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Chris Warren, Dipesh Mistry
Company: Northstar Research
September 22, 2016
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Citation

Warren and Mistry (2016a, September 22). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement-8867