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Videos

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: PepsiCo, Mega Research
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid--12382


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

Sciarretta, C. (2024a, April 24). Media Metrics. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/media-metrics


Videos
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Citation

Gans and Sciarretta (2023a, October 05). Leveraging your scale for competitive advantage. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/leveraging-your-scale-for-competitive-advantage


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: PepsiCo
September 23, 2022
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Citation

(2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods--11955


Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/augmented-reality-11626


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization