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Videos

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Author: Jose Antonio Noriega
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega, J. (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/qualitative-fast-track-10869


Videos

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Ian Ash, Marc Bertrand
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Ash and Bertrand (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation-10843


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Videos

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019
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Citation

Bulla and Cid (2019a, April 09). Mobile trend (Portuguese). ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/mobile-trend-portuguese-


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: George Cox, Jon Osborne, Genevieve Hall
Companies: Insight Dojo, Shionogi
November 11, 2018
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Citation

Cox, Osborne and Hall (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker


Videos

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018
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Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers


Videos

Supplying retailers in 2018 and beyond

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Keith Sleight
Company: Unilever
June 6, 2018
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Citation

Sleight, K. (2018a, June 06). Supplying retailers in 2018 and beyond. ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/supplying-retailers-in-2018-and-beyond


Videos

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
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Citation

Sanchez and Chan (2018a, May 13). Identifying and sizing growth opportunities for brands trough mapping the consumer journey . ANA - ESOMAR. Retrieved February 11, 2025, from


https://ana.esomar.org/documents/identifying-and-sizing-growth-opportunities-for-brands-trough-mapping-the-consumer-journey-