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Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024

Videos

Research papers

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024

Research papers

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Patricio Pagani, Vanina Martinez
September 8, 2019

Research papers

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey
Company: Infotools
September 22, 2016

Videos

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani
June 15, 2016

Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015

Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014

Research papers

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
September 26, 2013