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Davison, Sallows, Hudson, Mitkov and Apostolopoulos (2023a, October 05). Salience and Staying Power . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/salience-and-staying-power


Research papers

Webnography: A new market survey technique

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Manuel Barberena, Maria Elena León
Company: Pearson S.A. de C.V.
May 21, 2010
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Citation

Barberena and León (2010a, May 21). Webnography: A new market survey technique. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/webnography-a-new-market-survey-technique


Research papers

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006
Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales
Companies: GfK, Pearson S.A. de C.V.
October 20, 2006
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Citation

Barberena, Schmeichel and Corrales (2006a, October 20). Latin American profile, demographics and socio economic strata. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/latin-american-profile-demographics-and-socio-economic-strata


Research papers

Nutrition in Mexico: Differences between claims and reality

The purpose of this paper is to give a clear picture on the limitations of the information obtained through focus group sessions in relation to certain topics, and the possibility of improving consumer insights through direct observation or...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Manuel Barberena, Orly Marcovich
Company: Pearson S.A. de C.V.
October 24, 2004
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Citation

Barberena and Marcovich (2004a, October 24). Nutrition in Mexico: Differences between claims and reality. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/nutrition-in-mexico-differences-between-claims-and-reality


Research papers

Creating an Internet research panel in countries with low penetration

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation),...

Catalogue: Latin America 2001
Authors: Manuel Barberena, Gloria Labastida
Company: Pearson S.A. de C.V.
May 1, 2001
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Citation

Barberena and Labastida (2001a, May 01). Creating an Internet research panel in countries with low penetration . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/creating-an-internet-research-panel-in-countries-with-low-penetration-