Resources Library by ANA

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007

Client-managed proprietary online panels

This case study describes the internal process of client-managed proprietary online panels.Through experiences within John Deere, topics addressed in this paper include: -Initial motivations for building a panel; - selling the concept to management;...

Catalogue: Panel Research 2007

Author: Bryan Dorsey

October 28, 2007

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007

Authors: Mark Walton, Jon Briggs

Company: KANTAR TNS Malaysia

October 28, 2007

Viable online research in a country with low internet penetration

In internet research, is globalisation the answer?. Does online research methodology lead to quality data? Can universal online surveys include countries with low internet penetration and how? Can we have satisfied clients by a one-fits-all approach,...

Catalogue: Panel Research 2007

Authors: Hellas Saltavarea, Katerina Sergi

Company: The Hellenic Research House

October 28, 2007

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007

Authors: Pete Cape, Linda Piekarski, Jackie Lorch

Company: Research Now SSI

October 28, 2007

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007

Authors: Anne Barnsdale, Leo Malagoni

Company: Ipsos MRBI

October 28, 2007

Panel satisfaction index

Understanding online access panelists' motivation and satisfaction drivers is a key issue for panel owners to recruit and retain their survey participants.This paper strives to provide a better understanding of panel satisfaction drivers and question...

Catalogue: Panel Research 2007

Authors: Andera Gadeib, Laetitia Sassinot-Uny

Company: Dialego AG

October 28, 2007

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007

Authors: Christoph Irmer, Bernd Wachter

Company: PSYMA GROUP AG

February 15, 2007