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Jennings, Fafian, Rodrigo and McGown (2023a, October 05). Powering up insights. ANA - ESOMAR. Retrieved December 01, 2024, from
https://ana.esomar.org/documents/powering-up-insights
McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved December 01, 2024, from
https://ana.esomar.org/documents/when-analytics-go-wrong