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Research papers

Making molehills out of mountains: How major U.S. agencies are dealing with data overload

A survey of media departments in major U.S. advertising agencies examined the issue of data access, a topic that is becoming increasingly important as more and more data are made available. Issues considered included what users currently know about...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Helen Katz
June 15, 1990

Research papers

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Helen Katz
June 15, 1989