You searched for: "*"

The results has been filter on Authors containing M. J. McCullagh.
ANA has found 1 results for you, in 98 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw
June 15, 1989