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Research papers

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw
June 15, 1989
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Citation

Thornton, McCullagh and Bradshaw (1989a, June 15). In-store movement and purchasing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/in-store-movement-and-purchasing