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Research papers

The international approach of Laura Ashley

The major objective of this paper is to provide an indication as to the manner in which an internationally successful brand retailer views its approach to the expansion of its image and trading base in the international market place. The Laura Ashley...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Mark L. Bunce
June 15, 1989
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Citation

Bunce, M. L. (1989a, June 15). The international approach of Laura Ashley. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-international-approach-of-laura-ashley