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Research papers

Cool

Having followed the implementation of a project conducted in eight European countries under the coordination of Research International UK which identified cool brands in six product categories, we decided on a similar project in order to understand...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Paulo Carramenha, Helena Palla, Paula Felice
October 24, 2004
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Citation

Carramenha, Palla and Felice (2004a, October 24). Cool. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/cool


Research papers

From identifying need states to testing in virtual reality

Category management (CM) presents challenges to suppliers and retailers which are further exaggerated by efficient consumer response (ECR). The benefits of category management for supplier organisations are maximised when a purchase marketing...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maureen Johnson, Paula Felice
September 1, 1998
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Citation

Johnson and Felice (1998a, September 01). From identifying need states to testing in virtual reality . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/from-identifying-need-states-to-testing-in-virtual-reality-