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Research papers

A common language for assessing customer service in Europe

This paper is based on a case history of a customer service survey conducted for 3M Europe. 3M needed information to develop customer service strategies and tactics that could be applied right across Europe and across all markets. The survey was...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Joe Seydel, Roy Haworth
September 1, 1990
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Citation

Seydel and Haworth (1990a, September 01). A common language for assessing customer service in Europe. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/a-common-language-for-assessing-customer-service-in-europe


Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Roy Haworth, Margaret Holmes
June 15, 1984
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Citation

Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/a-programme-of-business-research-across-europe-with-critical-decisions-on-capital-investment-and-marketing-activity-dependent-on-the-results